Every now and then, a social media campaign comes along that is so relevant and engaging (and in this case humorous) that it serves as a reminder why businesses are falling over themselves to get involved with social strategy. Heineken has come out with this fantastic Beerfriender campaign on their Facebook page which I think is one of the best examples of social media marketing I have come across. They are…

Social Media – 3 Considerations for Small Businesses

As a small business owner, you may feel like you are missing something if you are not considering social media as part of your marketing strategy. Depending on your business, it is highly likely that a number of your competitors have already jumped aboard the social media bandwagon. I recommend you take the time to establish the channels they are using, the content they are generating and how frequently this content is…