The tenth annual GreenBook Research Industry Trends Report (GRIT) is done!

GRIT is the leading and most comprehensive survey of the market research industry - providing extensive insights on trends, habits, methods, and what's coming next. 

It's in the designers' hands now, but we don't like to tease - so…

When it comes to power deals, sports marketing springs to mind based solely on sheer numbers. Licensing rights. Luxury boxes. Sponsorships and endorsements. Stadium naming rights.  NYAMA had the pleasure and honor of hosting a sports marketing A-Lister, Lou Imbriano, former CMO of the New England Patriots this morning at our headquarters. Lou is currently the President and CEO of TrinityOne, a marketing strategy and business advisory consultant firm, and has authored Winning the…

Good news, job seekers! Hiring is up, and unemployment is down (unless you're in the public sector, which cut 12,000 jobs in December. If this is your situation, sorry if we raised your hopes).

If there's an interview on the horizon, we offer our best wishes for success - and three simple, obvious tips that for some unexplained reason frequently are…

Every now and then, a social media campaign comes along that is so relevant and engaging (and in this case humorous) that it serves as a reminder why businesses are falling over themselves to get involved with social strategy. Heineken has come out with this fantastic Beerfriender campaign on their Facebook page which I think is one of the best examples of social media marketing I have come across. They are…

It's that time of year again. The time when I dread going to the malls.  Not only because of the constant holiday music or the fact that I know I am going to “over shop”, but also because of massive crowds flocking for the same items. Many of us beat these crowds by shopping at our favorite retailers online, but there may be times when you still find yourself standing in a long line trying to get the newest gadget or the hottest pair of boots that everyone wants. So, why shop at the counter…

Social Media – 3 Considerations for Small Businesses

As a small business owner, you may feel like you are missing something if you are not considering social media as part of your marketing strategy. Depending on your business, it is highly likely that a number of your competitors have already jumped aboard the social media bandwagon. I recommend you take the time to establish the channels they are using, the content they are generating and how frequently this content is…

Talk about words never failing you!!!  An email has now become one of the primary communication sources in our society; it has been substituted for good old fashioned, face to face communication.  Understanding virtual body language is somewhat of an art and it is something that needs to be mastered, especially when conveying the message that you want to get across - whether it is your intent to be serious, expressing disdain or delight, the more we get to understand virtual body…

In today’s world, social media networking on the go is no longer a luxury but a growing necessity.  Is it a case of keeping up with what's going on around us or being left out of the loop if we don't???

http://www.readwriteweb.com/archives/comscore_mobile_social_networking_app_audience_grows_126_in_past_year.php

The Global Mobile Trends event was very informative as it opened up a new world that I was not 100 percent privy to but it was compelling to learn that global perspectives were the driving force behind mobile dominance. One of the speakers, Ken Madden from OgilvyAction, highlighted the power of apps that both iPhone and Smartphone users now have available to them which is mainly due to the content functionality and broad access that it provides the user with. Overall,…

This was an interesting read that I wanted to share

 http://www.clickz.com/clickz/news/2117485/facebook-david-baser-brand-pages?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+clickz+%28ClickZ+-+News%29

EXCLUSIVE! Twitter's Top-Followed CMO Ted Rubin Talks to NYAMA…