In the current economic turmoil, consumers are immune to the old marketing strategies. New research leads to new strategies. Ed Lebar and Anne Rivers of BrandAsset® Consulting, will share winning marketing strategies for navigating today’s crisis-riven markets based on new research from the BrandAsset® Valuator study (BAV).

Lebar and Rivers will provide invaluable insight relevant for any marketer who seeks breakthrough approaches that challenge the effectiveness of more traditional marketing models.

Plus, as at all NYAMA events, the session will be followed by a Q&T time with the speakers and networking time with your peers and fellow members. Don’t miss this chance to gain the latest insight and hear from industry leaders and a respected economist and author.

For more information on our speakers, BrandAsset® Consulting or The Brand Bubble please visit: www.brandassetconsulting.com or www.thebrandbubble.com

Date:           Wednesday, March 24, 2010

Fees:            NYAMA Members $35                            Non-Members $55

Time:            6:00PM- 8:00PM
                      6:00PM-6:30PM
                      Networking
                      6:30PM-7:15PM
                      Panel Session:
                      7:15PM-8:00PM
                      Questions and Networking

Location:      TAI Group Offices
                      150 W. 30th Street, 14th Floor
                      New York, NY 10001 (just off of Seventh Avenue)