Date/Time: September 9th, 1:00pm

Fees: This event is free for members and $25.00 for non-members

Webinar: The link to this event will be forwarded to those registered closer to the date of the event.

Join best-selling author Charlene Li as she lays out a new viewpoint on social media from her latest book, Open Leadership.

Li uses case studies from companies like Facebook, Cisco, Kohl’s and Ritz-Carlton as well as research and best practice examples to demonstrate how you can implement an ‘open’ social media strategy to gain competitive advantage.

This is a must-attend event for anyone who needs to master the dynamics of social technologies.

Social media have disrupted the traditional concept of businesses being in control of their markets. Customers are demanding a new openness. Most companies see this as a threat. The smart companies find opportunity. How can openness be used in business?

From this webinar, you will learn:
• How social technologies are creating the need for new type of leadership.
• The elements of an open strategy
• What can and should organizations do to support open leadership?
• Who open leaders are and how they deal with failure

Charlene is co-author of the bestseller Groundswell. Her new book, Open Leadership, is currently #5 on The New York Times bestseller list. Charlene is one of the foremost experts on social media and technologies and is a thought leader on leadership, strategy, social technologies, interactive media and marketing. She has appeared on 60 Minutes, The PBS NewsHour with Jim Lehrer, ABC News, CNN and CNBC. Charlene was named one of the 12 most creative minds of 2008 by Fast Company and one of the most influential women in technology 2009.

Charlene is Founder of Altimeter Group, a strategy firm that provides clients with a pragmatic approach to using emerging technologies for competitive advantage.