NEW YORK AMERICAN MARKETING ASSOCIATION

Committees

Committee members are the troops on the ground and in the trenches, making everything happen. Are you a born event planner? Programming is for you! Do you enjoy meeting new people, and the thrill of the sell? Try Marketing Communications (MarCom) or Membership! Have a solid grasp on the bigger picture? Get on board with Insights! Our committees are always looking for people - get active today!

Programming - Responsible for developing and planning a full calendar of NYAMA events that provides professional development and networking opportunities for the NYC marketing community. Coordinates a variety of monthly events, including Feature Events, Meet the Author Series, and Networking, as well as co-hosting events with partnership organizations.

Sarah Linden
Chair
Brand Manager
Nestle Waters

Hayley Glickman
Global Marketing Coordinator, Fragrance
Elizabeth Arden

Michael Lang
VP of Marketing

Jamie A. O'Donnell
AVP Marketing Research and Communications
United Nations FCU

Marketing Communications (Marcoms) - Responsible for creating a flow of information about the NYAMA to current and potential members and the media. Marcoms utilizes traditional PR techniques, social media platforms and collateral materials to support NYAMA’s events, news and initiatives.

Debra Berliner
Chair
Managing Director
G.S. Schwartz & Co.

Dan Silver
Marketing Manager
Distinguished Programs

Membership - Responsible for ensuring member benefits to the chapter and outreach to non-members.

Katie Bartasevich
Chair
Senior Account Manager
That's Nice

Insights - Provides strategic and tactical research learnings about current and prospective members to help inform and guide chapter activities. These insights are gleaned through a number of market research techniques, including online surveys, in-depth interviews, focus groups, and social media mining.

Christine Heye
Chair
Marketing Research & Consumer Insights Consulting