Time: April 17, 2012 from 6pm to 8pm
Location: CUNY, The Graduate School and University Center
Street: 365 Fifth Ave Room C-198
City/Town: New York, New York
Website or Map: http://www.nyiabc.com/events/…
Event Type: ny/iabc, april, event
Organized By: NY/IABC
Latest Activity: Apr 17, 2012
"Enterprise sustainability is a strategic business imperative."
- IBM, Driving Performance Through Sustainability report (Dec. 2011)
Many executives are realizing that sustainability viewed as a cross-enterprise function can be a competitive growth strategy. But many businesses feel that sustainability is only about charity or green-based initiatives and don't understand how these issues affect a bottom line.
Join NY/IABC for a forward-thinking discussion on how your organization can create long-term profitability via an evolved view of sustainability. Hear analyses and successful examples from major industry leaders and consultants on how a strategic enterprise approach to Corporate Social Responsibility and Sustainability can drive value among all the stakeholders inside and out of your organization.
Long-Term Sustainability: Major industry and business leaders realize the need to analyze their entire supply chains to create value resulting in long-term sustainability. How do you identify and integrate the professionals who can transform your company’s charitable or sustainably focused business initiatives into widespread and profitable strategies?
Beyond the Green Zone: Moving beyond telling the “green story” to incorporating systemic change and core innovation around sustainability. How internal and external communicators can demonstrate the value to stakeholders.
Changing your Organization: How can thought leaders within a company take lessons from CSR, supply chain, and sustainability departments and infuse them throughout their entire organization?
Changing Our World (an Omnicom Company), Senior Managing Director, DeShele Dorsey
Citi, Vice President, Supply Chain Sustainability, Chris Davis
CSRwire, President, Janet Morgan
Yoxi.tv, EVP, Strategy and Engagement and Former Porter Novelli EVP, Social Media, John Havens
Who should attend:
Please register in advance using the NY/IABC link above.
Light refreshments will be served.