"Enterprise sustainability is a strategic business imperative."

- IBM, Driving Performance Through Sustainability report (Dec. 2011)

Many executives are realizing that sustainability viewed as a cross-enterprise function can be a competitive growth strategy.  But many businesses feel that sustainability is only about charity or green-based initiatives and don't understand how these issues affect a bottom line.

Join NY/IABC for a forward-thinking discussion on how your organization can create long-term profitability via an evolved view of sustainability.  Hear analyses and successful examples from major industry leaders and consultants on how a strategic enterprise approach to Corporate Social Responsibility and Sustainability can drive value among all the stakeholders inside and out of your organization.

Topics Include:

Long-Term Sustainability:  Major industry and business leaders realize the need to analyze their entire supply chains to create value resulting in long-term sustainability. How do you identify and integrate the professionals who can transform your company’s charitable or sustainably focused business initiatives into widespread and profitable strategies?

Beyond the Green Zone: Moving beyond telling the “green story” to incorporating systemic change and core innovation around sustainability. How internal and external communicators can demonstrate the value to stakeholders.

Changing your Organization: How can thought leaders within a company take lessons from CSR, supply chain, and sustainability departments and infuse them throughout their entire organization?

Panelists:

Changing Our World (an Omnicom Company), Senior Managing Director, DeShele Dorsey

Citi, Vice President, Supply Chain Sustainability, Chris Davis

CSRwire, President, Janet Morgan

Moderator:

Yoxi.tv, EVP, Strategy and Engagement and Former Porter Novelli EVP, Social Media, John Havens

Who should attend:         

• Corporate Marketing and Communications professionals
• Media Relations professionals
• CSR and Supply Chain professionals
• Agency professionals
• Entrepreneurs and Consultants

Price:  

Members:  $25.00

Non-Members: $50.00

Please register in advance using the NY/IABC link above.

Light refreshments will be served.