Presented by:
Peter Shafer – Senior Vice President, Enterprise Solutions, Toluna
Larry Weiss – Founder, Linescale

Learn about new research tools and technologies that enable PR firms and ad agencies to use research for a client beyond new business pitches and media attention—with a focus on what’s new and current in today’s cluttered data-driven environment. Peter Shafer, Senior Vice President, Enterprise Solutions, Toluna, will provide a series of case study presentations to help agencies speed their clients’ insights with DIY survey tools, including tools to leverage Facebook fans and friends for insight generation. Larry Weiss, founder of Linescale, will co-present with Toluna and outline his unique, automated methodology for speeding insight generation.

ARF Members: Free / Non-members: $199 » Please click here for full description and registration