Digital Marketing: What Every Marketer Needs to Learn from South by Southwest 2012

Event Details

Digital Marketing: What Every Marketer Needs to Learn from South by Southwest 2012

Time: March 20, 2012 from 6pm to 8pm
Location: Velocidi
Street: 156 5th Avenue, Suite 901
City/Town: New York, NY 10010
Website or Map: http://velocidi.com/
Phone: 212-687-3280 x222
Event Type: general programming
Organized By: NYAMA / Mandy McMaster
Latest Activity: Mar 19

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Event Description

This event is now sold out.  We can no longer accept registrations online or at the door.  We apologize for any inconvenience. 


Featuring:  Julie Fajgenbaum, Vice President, Brand & Social Media, American Express OPEN
                   David Dunne, Founder & CEO, Velocidi

The fast-evolving world of digital marketing has undergone profound changes over the past few years and 2012 will offer us some even more interesting developments.  Each Spring, the South by Southwest (SXSW) Interactive conference convenes the world’s leading minds in emerging technologies to showcase their work, present their insights, and network with their peers. But how will these innovators’ new digital technologies change the marketing game? How can you leverage them to grow your business?

Straight off the plane from SXSW Interactive 2012, Julie Fajgenbaum, VP of Brand and Social Media for American Express OPEN, and David Dunne, Founder and CEO of Velocidi, will discuss the trends, ideas, and technologies emerging from the event and their impact on the marketing profession.

During this program you will learn:

  • Key take-aways from this years SXSW event from the technological, creative, and strategic perspectives
  • Which digital trends will impact the marketing profession—and you—during 2012
  • Veteran digital marketers’ perspectives on how to leverage these trends to achieve your marketing goals

This event will sell out fast, so register now!

Complimentary refreshments will be served.

Schedule:  6:00-6:30pm - Networking and Refreshments
                  6:30-7:30pm - Program
                  7:30-8:00pm - Networking and Refreshments

Price: $45.00 Members
           $65.00 Non-Members
           $30 Academic Rate (must show valid academic ID at door)

Host Sponsor: Velocidi

Speaker Bios:
Julie Fajgenbaum, VP - Brand & Social Media, American Express OPEN

Since June 2009, Julie Fajgenbaum has been the Vice President of Brand and Social Media for OPEN – the division of American Express that serves Small Business Owners.  Julie is the steward of OPEN’s brand and is responsible for managing OPEN’s communities of business owners across owned and distributed platforms.  In this role, Julie has launched award winning campaigns, like Start Booming, and programming, such as Small Business Saturday.

Prior to this role, Julie was the Vice President of Credit Card for OPEN, a position she assumed in April 2005.  In this role, she was the General Manager for the portfolio of credit cards American Express OPEN offers to small business owners.

David Dunne, Founder & CEO, Velocidi

David Dunne is a two-time judge of the Microsoft BizSpark Accelerator competition for emerging technology companies at the South by Southwest Interactive conference (SXSW), and has spent his career leading cutting-edge digital and technology efforts in the marketing and advertising arenas. He founded Velocidi as a purely digital agency that offers best-in-class, innovative programs for its clients.

Before founding Velocidi, David was chief operating officer of Edelman Digital, a global communications and marketing agency.


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