Presented by:  
Frank Findley –­ Vice President of Research & Development, comScore
Diane Wilson – Senior Manager, Research, comScore

Although the U.S. recession may have technically ended in 2009, high unemployment levels and rising prices still pressure consumers to spend less and save more. This has resulted in an increase in the “buy down” phenomenon—when consumers buy less expensive (often private label) brands in order to reduce household expenses and save money. This webinar will highlight comScore research on the progressing trends in buy down behavior within CPG and other key product categories since the recession first began in 2008. Hear how brands can take action to protect their loyal following and market share, including best practices for combating buy down behavior.