Featuring:
Susan Avarde, Head of Global Branding, Citi
Scott Bannell, VP Corporate Brand Management and Licensing, Stanley Black & Decker
John Marshall, Senior Partner, Lippincott

Despite tumultuous shifts in media and brand building, many marketers have not changed how they manage and measure their brands.  What new strategies, capabilities, stories and experiences do tomorrow's breakthrough brands have in common?  Join marketing leaders from Citi, Lippincott and Stanley Black & Decker as we reveal recent research and best practices for evolving today's brands and tomorrow's customers.

This interactive panel discussion will address questions such as:

• What are the best ways to measure your brand today and its trajectory for tomorrow?

• What are today's brand lifecycles and where does your brand stand?

• How does Gen Y view brands and what are the implications for building tomorrow's breakthrough brands?

Don't miss this exciting event.  Register today! 

Complimentary refreshments will be served.

Date:
Tuesday, April 24, 2012
6:00pm - 8:00pm

Schedule:
6:00-6:30pm - Networking and Refreshments
6:30-7:30pm - Panel Program
7:30-8:00pm - Networking and Refreshments

Address:
Lippincott
499 Park Avenue, 19th Floor
(Between 58th & 59th Streets)
New York, NY 10022

Host Sponsor: Lippincott

Price:
$45.00 Members
$65.00 Non-Members
$30 Academic Rate (must show valid academic ID at registration desk)

Panel participants:
Senior marketers from Citi, Stanley Black & Decker and Lippincott

This event is now sold out.  We have reached maximum capacity and cannot accept registrations at the door.  We apologize for any inconvenience.