The B2B Social Communications Leadership Forum is a gathering of senior marketing and communications executives from major B2B brands. The event will focus on case studies and examples of how leading B2B organizations connect with customers, prospects, employees, partners, and the media through social communications. The presentations will be followed by a 60 minute interactive moderated panel discussion where attendees will have an opportunity to ask questions and share their insights with the audience.

We will address the following questions:

• How are B2B brands using content strategy and content marketing as valuable currency to attract and retain customers and prospects?
• What are specific examples of how B2B marketers provide better customer service through social CRM?
• How do leading B2B organizations use and integrate social data to shape and refine their marketing and communications strategy?
• How do leading brands organize themselves to integrate social with their overall marketing, communications, and customer service platforms?
• What are the leading platforms and technologies being employed for B2B social communications?
• How do you leverage organizational thought leadership to power social communications?

Speakers:
Colette Cote, Corporate External Communications, Pitney Bowes Inc.
Christopher Hosford, East Coast Bureau Chief, BtoB Magazine
Gabriel Shaoolian, Founder and CEO, Blue Fountain Media
Tim Washer, Social Media Manager, Cisco Systems
Evan Welsh, Director of Global Media Relations, SAP

Hotel Sponsor: Hotel 373 is the official hotel of BDI's events. Click here to receive a discounted rate

Sponsors:
Blue Fountain Media; New York University School of Continuing and Professional Studies; BtoB Magazine

For event related questions and registration, please contact Maria Feola-Magro at mfeola@bdionline.com or 212.765.8043.
For sponsorship/speaking opportunities, including pricing, please click here or contact Jennifer Brous at jbrous@bdionline.com or 212-765-8358.

For additional information, including registration, please click here to visit the event website. Use promo code BDIEB before February 15th for a discounted rate of $175.