May's feature event was Re-Inventing Your Personal Brand and Digital Identity featuring Tom Davis - Chief Marketing Officer of Forbes, William Arruda - Founder and President of Reach, and Raleigh Mayer - Principal of Raleigh Mayer Consulting.  

This panel of experts shared so many tips on how to cultivate a personal brand.  This topic is particularly interesting when considering it in the context of today's digital world.  Social media is built upon communities of personal brands.  But you need to make sure that your personal brand is a two-way conversation, not a one-way preaching.  Your brand is not about what you think, but it's about what they think.  However, personal brand existed long before social media was born.  

A personal brand is defined by everything a person does, online and offline.  Pick up a phone.  Meet up with someone.  Connect with people.  Ultimately, it's these connections that form your fan club.  As your career progresses,…