When it comes to power deals, sports marketing springs to mind based solely on sheer numbers. Licensing rights. Luxury boxes. Sponsorships and endorsements. Stadium naming rights.  NYAMA had the pleasure and honor of hosting a sports marketing A-Lister, Lou Imbriano, former CMO of the New England Patriots this morning at our headquarters. Lou is currently the President and CEO of TrinityOne, a marketing strategy and business advisory consultant firm, and has authored Winning the Customer: Turn Consumers Into Fans and Get Them to Spend More.

Imbriano grew up poor in an East Boston tenement, where he met his first master marketer - Marty, who owned the corner store where the family shopped for groceries. Marty knew everyone in the neighborhood; every transaction had a personal touch. Imbriano says, "success is not about your net worth - it's about your network." Being a relationship architect will build your business, turning mere customers into personal…

Good news, job seekers! Hiring is up, and unemployment is down (unless you're in the public sector, which cut 12,000 jobs in December. If this is your situation, sorry if we raised your hopes).

If there's an interview on the horizon, we offer our best wishes for success - and three simple, obvious tips that for some unexplained reason frequently are forgotten. 

1. Allow time for Mr. Murphy
   
   Everyone's been sidelined by Murphy's Law at one time or another. Don't let your job interview be ruined by something that could have been prevented by careful planning.
   
   
   
   Don't allow "extra" time - operate on "airport time." Think of your interview as your airline ticket to a new job. Your interviewer doesn't want to hear about how you got a flat tire, or the bus didn't show up, or the train was late. Make plans to get…

Every now and then, a social media campaign comes along that is so relevant and engaging (and in this case humorous) that it serves as a reminder why businesses are falling over themselves to get involved with social strategy. Heineken has come out with this fantastic Beerfriender campaign on their Facebook page which I think is one of the best examples of social media marketing I have come across. They are currently promoting it via Facebook ads - enabling them to target their age and sex demographic. I would be interested to hear what you think but notice the way the selling of the product is almost a secondary feature or by-product of their primary concern - their customer's need. By placing the customer at the heart of the campaign, they have already generated a significant amount of buzz on social media tracking websites. I would be fascinated to know how many sales it converts into although…

It's that time of year again. The time when I dread going to the malls.  Not only because of the constant holiday music or the fact that I know I am going to “over shop”, but also because of massive crowds flocking for the same items. Many of us beat these crowds by shopping at our favorite retailers online, but there may be times when you still find yourself standing in a long line trying to get the newest gadget or the hottest pair of boots that everyone wants. So, why shop at the counter when you can do it on your phone!?

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