In 2007 a startup launched that took both the fashion and e-commerce worlds by storm.  In 4 years, Gilt Groupe has attracted five million members while earning a $1 billion valuation.  It all started with two friends, Alexis Maybank and Alexandra Wilkis Wilson, and their obsession for designer label sample sales.  They risked it all to create an experience where people rushed in virtual “doors” and purchased quickly, afraid of items selling out.  Alexis Maybank, Founder and Chief Strategy Officer of Gilt Groupe, together with co-founder Alexandra Wilkis Wilson, are the authors of the book 'By Invitation Only: How We Built Gilt and Changed the Way Millions Shop.’ Alexis joined the NYAMA to share strategic business building insights that shaped Gilt’s success.

Early days of Gilt

Gilt…