The NYAMA is launching an all-new Marketing Hall of Fame, to inspire, support and celebrate brilliance in marketing. The Marketing Hall of Fame will be dedicated to recognizing outstanding contributions to the field of marketing.
For more information please visit www.marketinghalloffame.org.
UPCOMING NYAMA EVENTS!
From making eye glass purchasing as fun and easy as possible to creating Japanese brand relevance for a western audience, Tim Riley, Warby Parker, Alex Cuthbert, Google, Cheryl Vitali, Kiehl’s and Jean-Emmanuel Shein, Uniqlo shared some profound experience driven insights with James Wright of Lippincott.
High level observations started here:
“Customers need to understand the inherent value of a product,” noted Shein. The trick is how do you bake that into your brand story and experience. At Uniqlo the product itself is the innovation. With 850 locations in Japan the brand has been slow to develop online since everyone can easily go to a store nearby. Contrast that with Warby Parker who after 3 and a half years of selling glasses online, the brand opened their first store in Soho this past April. Big believers in the agile development methodology, Riley’s matra is “iterate and iterate.” This philosophy was echoed by digital giant Google…
Posted by Elizabeth Kiehner on November 15, 2013 at 4:30pm